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class="content"> <p><section><section><section><section><section><span style="font-size: 16px;">双11<a href="http://aigengyun.cn" target="_self">教培机构招生营销</a>抢先看</span><br/></section></section></section><section><section><br/></section></section></section></section><section><section><section><section><section><section><section>一年一度的双十一又到了，培训机构如何建立招生方案？</section></section></section></section></section></section></section></p><p></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; letter-spacing: 1.5px; line-height: 1.75em; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p><section><section><section><section>11.11</section><section><br/></section></section><section><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 价格战是双十一的标配策略，许多企业都各自准备好各种促销活动，机构依靠自身特点，推出新生报名优惠政策，让在这期间购买课程的家长或多或少都享有价格优惠，这样可以拉动课程销量，增加品牌曝光机会，拓展营销。</p></section></section></section></section></p><p></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; letter-spacing: 1.5px; line-height: 1.75em; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p></p><p><section><section><section><section><section>新生报名优惠政策参考：</section></section><section><section><br/></section><section><br/></section></section></section><section><section><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅰ 双十一特惠，报名可抽奖，最高奖项学费全免；</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅱ 部分课程双11当日买一送一；</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅲ 上门摘红包＋报名有惊喜（半价、买赠、抢券、秒杀）＋微店有秒杀；</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅳ 庆双11 ，满5000减2000；</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅴ 最红双11，学费5折起（限当天）；</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅵ 登记信息，免费试听。</p></section></section><section><section><p style="text-align:center"><a href="http://aigengyun.cn" target="_self"><img src="" title="" alt="" width="500" height="300"/></a></p></section></section></section><section><br/></section></section></section></p><p><section><section><section><section><section><section>双11，也别忘了针对会员做打折优惠活动。好的活动策划，能动员你的会员成为双11活动最好的推广员，同时也为下一阶段的续报做好准备。</section></section></section></section></section></section></p><p></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; letter-spacing: 1.5px; line-height: 1.75em; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p></p><p><section><section><section><section><section>会员打折活动参考：</section></section><section><section><br/></section><section><br/></section></section></section><section><section><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-shadow: none; line-height: 28px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅰ 转发机构活动信息，并@三个好友，领礼品/减下阶段学费；</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-shadow: none; line-height: 28px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅱ 点赞双11活动换学费；</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-shadow: none; line-height: 28px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅲ 双11，拍照转发活动海报拿礼品；</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-shadow: none; line-height: 28px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Ⅳ 会员2000-5000奖学金。</span></p></section></section><section><section><br/></section></section></section></section></section></p><p></p><p><section><section><section><section><section><br/></section></section></section><section><section><section>机构全员营销</section></section></section><section><section><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 在活动开始之前，要策划一场员工动员大会，这个策划是你“双十一”启动的一个重点，因为当现场启动的时候你的老师才是你启动的那个法门。</p></section></section><section><section><p style="text-align:center"><a href="http://aigengyun.cn" target="_self"><img src="" title="" alt="" width="547" height="500"/></a></p></section></section></section><section><br/></section></section></section></p><p></p><p><section><section><section><section><section>▌宣布“双十一”整体策划</section></section><section><section><br/></section></section></section><section><section><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(92, 85, 84); text-shadow: none; line-height: 24.5px; font-family: Optima-Regular, PingFangTC-Light, 微软雅黑;"> 这是让大家深刻的参与进来。只有充分认可校区的员工，才能被激发出更大的动力。在员工大会里面尽可能把双11讲详细，而且告诉大家怎样更轻松的完成目标，这样才能得到大家的认可。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(92, 85, 84); text-shadow: none; line-height: 24.5px; font-family: Optima-Regular, PingFangTC-Light, 微软雅黑;"> 双十一到了。在这个全国性的狂欢节上，教育培训机构也可以抓住利用教培管理系统的机会进行招生宣传，开放双十一促销模式，不仅可以增加学生，还可以提高品牌形象。小编今天分享培训机构双11招生计划：如何快速建立。活动营销?</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(92, 85, 84); text-shadow: none; line-height: 24.5px; font-family: Optima-Regular, PingFangTC-Light, 微软雅黑;"> 迅速建立活动，快速转发传播。学校招生小程序爆款招生模板，可由机构一键复制快速启用。应征模板玩法丰富多样，包括拼团、限时秒杀、续期付款、体验课包、砍价、公益趣味活动等，涵盖了各招生节点、节假日满足各种场景模式。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(92, 85, 84); text-shadow: none; line-height: 24.5px; font-family: Optima-Regular, PingFangTC-Light, 微软雅黑;"> 拼团招生是教育培训机构中最常用的裂变活动，无论是在其他行业还是教育机构活动营销方式之间，都可以有拼团出现，拼团模式已成为教育培训机构必要的营销方式之一，采用阶梯拼团模式，企业设置阶梯价格，课程阶梯团体可以分成多个小团体，在每个小团体中享受不同的阶梯价格。父母下订单并支付定金。活动结束时，根据父母所在团体的数量，最终父母支付款项。这可以激励父母积极推荐朋友参与团体，以降低父母参与团体的价格，以及其他裂变沟通的效果。因此，快速完成报名指标。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; vertical-align: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: 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